A new species of fur
BOUDICCA is a London based fashion company that shies away from traditional “ big brand” thinking and practices.
Uscha Pohl is an ardent ambassador for environmentally conscientious manufacturing. As such, they are the perfect collaborators for WWF’s first fashion collection, WONDER WORLD FUR.
The WONDER WORLD FUR clothing and accessories are made from South African Mohair yarn. The lining, appropriately named ‘Peace Silk’, is the only silk in the world fabricated without killing silk worms.
95% of fabrics are transported by road and/or by boat reducing harmful CO2. Even the labels are recycled polyester.
WONDER WORLD FUR was created to commemorate the 40th Anniversary of the WWF. The benefits are entirely donated to the WWF France.
When you wear WONDER WORLD FUR you are not only making a fashion statement about your style, but you are also actively supporting the WWF in its work to protect endangered species and the environment.